Successful dissemination and uptake of research evidence require identifying the appropriate audience and tailoring findings via appropriate mediums. Do you agree or disagree with this statement and why?

While successful dissemination of research findings is pegged upon establishing the right audience, using appropriate channels to reach the audience remains paramount (Taenzer et al., 2017). The audience may comprise people and organizations highly likely to participate in the study. Moreover, the audience could include people or establishments that champion a fervent interest in the study but stand to reap the benefits thereof. From a healthcare point of view, the audience consists of patients, nurses, the community, research institutions, healthcare facilities, and policymakers. Dissemination is the diffusion of information and intervention efforts to a particular health or medical practice audience (McVay, Stamatakis, Jacobs, Tabak & Brownson, 2016). The aim of disseminating evidence in healthcare is related to spreading information and evidence-based interventions. New evidence can be disseminated through various conduits, social frameworks, and settings.

The main goals of evidence dissemination include increased reach of evidence, enhancing people’s enthusiasm to use and apply evidence, and accelerating people’s capacity to put the evidence to meaningful use. Soon after articulating what evidence to disseminate, it is paramount to determine who to share with (Taenzer et al., 2017). Although it may be complex to change the actual outcomes for different audiences, comprehending your audience can be essential in terms of framing the findings in a manner that is helpful to the audience. At that point, tailoring the message to the exact audience is necessary. Dissemination of new evidence can be effective through conferences, journals, social media, blogs and newsletters. For instance, the internet can be somewhat effective and proficient in accelerating the pace of knowledge transfer and altering a practice. According to McVay et al., (2016), direct communication ensures information remains relevant in light of the group’s attributes.

Successful Dissemination of Research Findings

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References

McVay, A. B., Stamatakis, K. A., Jacobs, J. A., Tabak, R. G., & Brownson, R. C. (2016). The      role of researchers in disseminating evidence to public health practice settings: a cross-            sectional study. Health research policy and systems, 14(1), 42. Doi: 10.1186/s12961-016-     0113-4

Taenzer, A., Kinslow, A., Gorman, C., Sanders, S. S., Patel, S. J., Kraft, S., & Savitz, L. (2017). Dissemination and implementation of evidence based best practice across the high        value healthcare collaborative (HVHC) using sepsis as a prototype–rapidly learning            from others. eGEMs, 5(3). doi: 10.5334/egems.192

Tags: Dissemination of Research Findings

By admin in Blog on September 26, 2022