Social Media Campaign
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Social Media Campaign
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Part 2: Social Media Campaign
B. Write your community health nursing diagnosis statement based on a
chosen health concern you’ve identified in the simulation, related to
Health People 2020 topics.
1. Explain how the health concern from the nursing diagnostic statement
is linked to a health inequity or health disparity within the target
population.
a. Discuss the primary community resources and primary prevention
resources currently available in Sentinel Town to address the health
concern.
b. Discuss the underlying causes of the health concern.
2. Discuss the evidence-based practice associated with the Field
Experience topic.
a. Identify data about the topic from within Sentinel Town.
C. Develop a community health nursing social media campaign strategy for
Sentinel Town that will convey your health message and address the
chosen topic by doing the following:
1. Describe your social media campaign objective.
2. Recommend two population-focused social marketing interventions and
justify how each would improve the health message related to your
selected topic.
3. Describe a social media platform you would use that is appropriate
for communicating with the target population in Sentinel Town.
a. Discuss the benefits of the selected social media platform in
supporting preventative healthcare.
Social Media Campaign
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4. Discuss how the target population will benefit from your health message.
D. Describe best practices for implementing social media tools for
health marketing.
E. Create a social media campaign implementation plan by doing the
following:
1. Describe Sentinel Town stakeholder roles and responsibilities in
implementing the plan.
2. Discuss potential public and private partnerships from Sentinel Town
that could be formed to aid in the implementation of your campaign.
3. Create a specific timeline for implementing your campaign.
4. Explain how you will evaluate the effectiveness of the campaign.
5. Discuss the costs of implementing your campaign.
F. Reflect on how social media marketing supports the community health
nurse’s efforts to promote healthier populations.
1. Reflect on how your social media campaign could apply to your future
nursing practice
G. Acknowledge sources, using in-text citations and references, for
content that is quoted, paraphrased, or summarized.
H. Demonstrate professional communication in the content and
presentation of your submission.
Social Media Campaign
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